Digital Marketing For Roofers
Marketing
Para Rooferos
More Leads, More Roofs, More Revenue, We Make it Happen
Why Roofers Need a Digital Marketing Strategy
Roofers need a digital marketing strategy because the modern homeowners is searching on the internet first when they have an issue. Whether it’s a simple google search or typing into AI platforms like ChatGPT, your customers are doing their research before choosing who to buy from.
85%+
Use Google to evaluate local businesses
90%+
Read online reviews before calling
3X
Growth in “near me” searches
50%
Higher conversion from phone calls
The roofer who shows up first in Maps with strong reviews, fast answers, and click-to-call wins the job.
Want to know where you stand? Click below for a free ranking report.
Two Experts. One Focus:
Growing Roofing Companies
Homeowners looking for a roofer aren’t shopping for clever ads. They want trust, speed, and proof. Roofing decisions come with urgent timelines: storm damage, leaks, and insurance deadlines. They’re also high-ticket purchases. Generic marketing agencies miss these realities. MPR builds marketing and customer conversion systems specifically for roofing companies, so your budget actually produces booked inspections and closed deals.
MPR is built by seasoned professionals both from the roofing industry and from the marketing industry. Strong minds have come together to deliver consistent growth for roofing companies in our network.
Alex
Co-Founder
7-Figure Roofing Company Owner/Operator
From minor repairs to full replacements, Alex scaled a roofing company past seven figures by dialing in brand, website, and lead flow. He knows the seasonality, the storm chaos, the insurance dance, and what actually closes jobs.
Dom
Co-Founder
Growth Systems Strategist
A high-performance marketer who’s helped multiple service businesses grow beyond seven figures, he turns data into search visibility, conversion-ready websites, and repeatable pipelines. Together, we fused real roofing experience with elite marketing systems.
FREE GUIDE: The Art of Dominating Google Reviews For Roofers
This book shows exactly how Alex generated over 500+ 5 star google reviews for his roofing company. This book is a guide that we are giving to you for FREE to help grow your business.
The MPR System
How We Deliver Results for Our Roofing Clients
The MPR System is a closed-loop engine for predictable growth.
Brand - Craft Your Image & Message
Homeowners recognize and trust you.
Reach - Put You Everywhere They Look
GBP, maps, organic results, social.
Website - Convert Interest Into Booked Inspections
→ calls, forms, chat.
CRM - Keep Track, Follow Up, & Close
estimates, reviews, referrals.
Our Digital Marketing Services for Roofers
Everything you need to dominate your market
Brand
- Brand Development
- Brand Logo Design
- Brand Style Guide
- Business Card Design
- Yard Sign Design
- & More
Reach
- SEO Audits
- Keyword Research
- Link Building & DIY SEO
- Technical SEO
- Monthly SEO Services
- GBP Makeover
- Business Directory Listings
- Data Aggregator Submissions
- Reputation Management
- Monthly Local SEO Services
- Social Media Branding
THE MPR APP
CRM for Roofers
Tie it all together with a CRM with automations that protect every lead and speed up your sales cycle.
- All-in-One Inbox & 2-Way Texting
- Calendar & Appointment Scheduling
- Full Customer Database & Sales Pipelines
- Invoicing & Estimates
- Social Media Calendar
- Automations for Follow-Ups, No-Shows & Reviews
Why Choose Us?
Your crew fixes roofs. Our crew fixes your sales pipeline.
Generic Marketing That Fails Roofers
The MPR Growth System (Built for Roofers)
Focus
- Serves every industry; guesses at roofing needs
- 100% roofing focus; built with a 7-figure roofer
Goal
- Traffic & vanity metrics
- Booked inspections, signed contracts, revenue
Strategy
- Random tactics, no sequence
- Brand → Website ← Reach framework tied to ROI
Website
- Pretty brochure, slow, low conversion
- 24/7 salesperson: fast, mobile-first, tap-to-call, sticky CTAs
Local SEO (GBP)
- Set it and forget it
- Map pack dominance, citations, review engine
Content & SEO
- Generic posts
- City + service pages (hail, repair, metal, flat), topical hubs
Follow-Up
- Manual, inconsistent
- MPR App CRM: 2-way texting, automations, no-show reducers
Reporting
- Clicks, impressions
- Calls, forms, appointments, close rate, revenue
Contracts
- Shady long-term contractrs, hidden fees
- No long-term contracts, no hidden fees
Ownership
- Agency owns assets
- You own website, data, and leads—100%
CASE STUDIES
Real Results for Real Roofers
We’re proud of the growth we’ve helped our clients achieve. Here are a few of their stories.
Our Approach
What Makes Roofing Marketing Different?
When homeowners need a roofer, they’re not shopping for “cool ads”—they’re searching for trust, speed, and proof. That’s why marketing for roofers lives at the intersection of local intent, urgent timelines (storm, leaks, insurance), and high-ticket decisions. Generic agencies miss these realities. We built MPR specifically for roofing companies so your budget turns into booked inspections—not vanity metrics.
Local-first, intent-driven
Most roofing searches include a city or “near me.” Winning means owning Google Business Profile, maps, and local SEO for every service area and roof type.
Fast response wins
In a storm or leak, the contractor who answers first usually gets the job. Two-way messaging, instant call routing, and automated follow-ups turn leads into appointments.
Proof over promises
Homeowners want photos, reviews, warranties, and project history in their neighborhood. Your website, GBP, and social must showcase real work and real results.
From clicks to crews
Marketing doesn’t stop at the form submit. CRM pipelines, estimates, and job tracking are part of the growth engine.
The Roofing Buyer Journey
- Trigger
Storm damage, aging roof, home sale, or insurance inspection.
- Research
Homeowners compare local roofers, read reviews, check photos and warranties, and scan before/after galleries.
- Shortlist
They call 2–3 roofers with strong map visibility, clear service pages, and fast scheduling.
- Decision
Credibility (licenses, reviews, manufacturer certifications), clean estimate process, financing options, and response time decide the winner.
MPR maps your marketing to every stage—so you’re discovered, trusted, and chosen.
How Homeowners Search
“Roofer near me,” “roof repair [city],” “storm damage roof replacement,” “hail roof inspection,” “shingle vs metal,” “insurance roof claim help.”
They bounce between Google Maps, organic listings, and your website.
They scan service area pages, project galleries, FAQs, and reviews before calling.
We structure your site architecture, service pages, and local citations to match real search behavior—then reinforce it with reputation management and review requests that feed your GBP and website.